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![]() The keywords that you choose will dictate the life or death of your website. When you choose your keywords, you need to be able to compete with them. It is unrealistic to think that a young and small company's website could rank number one on keywords like Software, Books, or Sex. Larger, more established companies who have been on the Internet for several years are not only much more well known, but also have links to them from many other websites. These links give credit to the larger companies and allow them to compete on such general words--engines see these sites as a reliable source. That credibility is established over a long period of time through affiliate programs, alliances, link partnerships, and other similar programs. By submitting your site to link directories with AddWeb 4, you can increase your "Link Popularity", and slowly gain similar credibility, as more pages across the Web take notice of you and link to your site. Hopefully though, you will be using more specific keywords than the ones mentioned above. free web site, Web Marketing. small business marketing
Page Advisor will analyze your new page and give you a score based on real data taken live from the Internets top-ranking websites. The report tells you where to make specific changes in the Doorway Page based on what the analysis finds. For example, the analysis might tell you to include a longer or shorter title. It may also tell you that there are not enough instances of the chosen keywords in your page. Or you may need to reduce or increase the amount of description text on the page. Keep in mind that while all of these items may seem minor, they are worth checking and modifying if necessary, as they may affect your ranking position. You can then build the changes into a new Doorway Page using Page Builder Plus. small business marketing. Web Marketing
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